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The batch of more than 3,000 Russian-bought ads that Facebook is preparing to turn over to Congress shows a deep understanding of social divides in American society, with some ads promoting African American rights groups, including Black Lives Matter, and others suggesting that these same groups pose a rising political threat, say people familiar with the covert influence campaign.The Russian campaign — taking advantage of Facebook’s ability to send contrary messages to different groups of users based on their political and demographic characteristics — also sought to sow discord among religious groups.When you have a really hot post, you often get this viral multiplier.So when you buy this one ad impression, you can get an extra 20- to 40-times multiplier because those people comment and share it.” Momentum is building in Congress and elsewhere in the federal government for a law requiring Facebook and other Web companies to reveal publicly who bought political ads and the amount that was spent on their platforms.Facebook said this spending represented a tiny fraction of the political advertising on the platform during the 2016 campaign. investigators are now trying to figure out whether Russian operators and members of Trump’s team coordinated in any way.
[Did Facebook ads traced to a Russian company violate U. According to Yu, “0,000 worth of very concentrated posts is very, very powerful.The previously undisclosed ads suggest that the operatives worked off evolving lists of racial, religious, political and economic themes.They used these to create pages, write posts and craft ads that would appear in users’ news feeds — with the apparent goal of appealing to one audience and alienating another. “The idea of using Facebook to incite anti-black hatred and anti-Muslim prejudice and fear while provoking extremism is an old tactic.Today, advertisers who want to target Facebook users by demographics or interests have tens of thousands of categories to choose from, and they are able to flood users with ads wherever they go on the Internet.Ads on Facebook have directly appeared in people’s news feeds since 2012.
It’s not unique to the United States, and it’s a global phenomenon,” said Malkia Cyril, a Black Lives Matter activist in Oakland, Calif., and executive director for the Center for Media Justice.